Understanding Your Competitive Advantage

As an entrepreneur your competitive advantage must be front and center in your mind. It sets you apart and is essential to your business success. To understand and define your competitive advantage you need to know three things: your business, your customers and your competition. Through an in depth knowledge of your products and services,

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The Dangers of Falling In Love With Your Business Concept Too Soon

The first step in the process of planning your business is asking yourself if your business idea is a good one. Your business idea must be one of two things: something people already want but can’t get or something you can convince them they want. Many new entrepreneurs fall in love with a concept before

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Success Story: Ha.Le’ Mind and Body

Entrepreneur changes clients’ lives one movement at a time at integrative healthcare practice Janice Cathey immigrated to America from Vietnam at young age. Growing up, her mom was always offering soups and broths and tinctures and all sorts of salves to cure coughs and ward off illness. “I didn’t see it as medicine at the

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Success Story: Quinn Appliance

Mother and son duo cook up small business success at East Tennessee appliance store John Burcham spent five years as a sales rep for a high end kitchen appliance brand. But he dreamed of going into business for himself. “I’ve always been a free-spirit entrepreneur,” says John. “All the time I’d be driving around town

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Success Story: Aenon Auto Recycling & Parts

Business owners prove success runs in the family at Cookeville salvage yard For Leonardo Vazquez, owning an automotive repair company was always the dream. From the age of 12, he’d learned the ropes of automotive body work, and became a master by 15. Working from a home-based garage in Mexico, Leonardo learned that as an

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Success Story: Intrinsic Balance Chiropractic & Health Services

Alabama woman makes adjustment from franchise manager to chiropractic practice owner Dr. Morgan Fountain first named her business “Intrinsic Balance” as part of a project during her final year of chiropractic school. “Opening your own practice and being an entrepreneur is the end goal for most chiropractic students, but for me it was this amorphous

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