Pathway’s clients have proven to be resilient and have pivoted their business plans and innovated their offerings to meet the needs of their customers during COVID-19.
Encircle Acupuncture, Nashville’s first and largest community acupuncture clinic, has operated on a high-volume model for 10 years. Designed to move a lot of people through the clinic, founder and owner, Alexa Hulsey, and her team have had to slow down operations during the pandemic. While safety is their highest priority, they have been able to reopen the clinic with limited hours and have pivoted to leverage technology more than ever. They have embraced telehealth and are able to conduct initial consultations with new patients by using video conferencing.
Next Level Brewery Company is a craft brewery in Knoxville, Tennessee dedicated to serving the highest quality craft beer in a lively atmosphere. When COVID restrictions closed their physical location, Rick Cox and Next Level pivoted to bring food trucks into neighborhoods, however, as they reopened, neighborhood gatherings slowed down. They then adapted to offer to-go beverages, free-drinks with signed business cards, events with giveaways and more!
Chris-On-Call was initially an errand or personal driver service as they moved people to work, school, outings, etc. They later expanded from their Economy offering to then include a high-end luxury black car class and a Business class service, driving NBA players, Senators, celebrities and more. When COVID stopped all travel, Chris and his drivers pivoted from individual transportation to freight transportation. Transitioning from being a luxury black car service to now driving hotshot, they are grossing more than ever before!
Encircle Acupuncture, Next Level Brewery and Chris-On-Call are just three of Pathway’s clients that have been strong and flexible during this time. The strength and resiliency of our clients have inspired our entire team to push forward and adapt to the current climate!