Two bouts of cancer lead entrepreneur to launch natural food distribution company
Krista Anderson took inspiration from personal adversity when launching her business in
early 2015. She harnessed what she learned during those daunting times — empathy and perseverance — and forged a more entrepreneurial life.
A cancer diagnosis gave her three months to live and served as a wake-up call to change her definition of healthy eating. In recovery she launched ESSTAR, a company that provides healthy, organic foods to convenience stores across the country, and an entrepreneurial extension of her personal philosophy.
ESSTAR’s growth has happened quickly; their endcaps can be found in 65 convenience stores across
Tennessee and Arizona. As her business took off, Krista struggled to find the right partner to finance her growth. That’s when a chance encounter connected her with Pathway Lending and the Pathway Women’s Business Center. Utilizing both sides of the Pathway’s business, Krista was able to access flexible financing and the coaching she needed to make smart decisions and confidently grow her business.
“Doing it alone isn’t an option when you’re building a business,” said Anderson. “I worked with many team members at Pathway to set strategy, goals and priorities. They’ve helped me to follow my natural instincts as an entrepreneur. Their support has made growing ESSTAR a reality.”
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