Regional CDFI is accepting applications for Marketing Strategist located in Nashville, Tennessee.

While Community Development Financial Institutions (CDFIs) like Pathway Lending can be a game changer for economically underserved entrepreneurs and communities, it’s still a new concept. That’s where this position comes in. The Marketing Strategist will be responsible for building awareness with public and private stakeholders to the lending and support resources Pathway Lending provides. Additionally, this role will think strategically as they work to increase the organization’s efficiency and effectiveness in terms of building deeper client relationships.

Reporting to the Sr. Vice President of Communications & Strategy, this new position will lead the marketing & communications efforts for the organization. The Marketing Strategist, in collaboration with the SVP, will be responsible for developing and implementing strategic plans to support pipeline goals across the organization. Additionally, the Marketing Strategist will be responsible for regular activities, including social media, newsletters, and collateral development for Pathway Lending to maintain a strong presence in the market that is consistent with our mission, values and vision.

POSITION SUMMARY:
Working under the policy direction of the Southeast Community Capital Corporation (SCC) and under the general supervision of the SVP of Communications & Strategy this position provides support in administrative areas. This will include coordinating Pathway Lending’s Marketing & Communication efforts to meet organizational goals.

You’ll be a relentless idea generator, thinking of new, creative ways to expand our presence and get our brand out. Your impeccable storytelling skills will shape our message and tell our clients’ stories to connect with the right audience at the right time.

PRIMARY DUTIES AND RESPONSIBILITIES include the following:

  • Strategic communications planning in coordination with organization-wide goals. Requires collaboration across internal work groups and managing multiple priorities.
    Utilizes systems (Salesforce & Sprout Social) to manage databases, execute deliverables, and analyze results.
    Create and recommend strategies to engage audiences, grow reach, and build brand awareness.
    Oversees social media & digital content communications.
    Writes & edits content for all marketing materials, including newsletters and blogs.
    Interfaces with clients to draft success stories for use throughout Pathway’s marketing materials.
    Coordinates with external vendors.
    Oversees paid advertising – both digital and print.Creates & edits graphic design elements for digital & print media.
    Other duties are assigned

EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree and a minimum of 5-7 years’ experience in job related activities is preferred. Must have experience resolving and working through escalated and complex customer issues and the ability to execute in a fast paced, high demand environment while balancing multiple priorities.

Job Type: Full-time

Location: Nashville, TN

  • THINK THIS IS THE RIGHT OPPORTUNITY FOR YOU?

Please submit a resume and cover letter to lisa.guzda@pathwaylending.org. Applications received by November 9th will get preference. If your background and experience align, you will be asked to complete a short-answer questionnaire and submit a sample of your work.