Explore Pathway Resources

There are a lot of resources out there! It can feel overwhelming for entrepreneurs and business owners to find what they actually need. Let a Pathway coach help! You don't need to navigate this on your own. The below resources are the common links, articles, classes, and more that our coaches share with our clients.
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Events & Classes

Marketing Is Simple

If you search online, you will find hundreds of different types of marketing. Why? Isn’t marketing just marketing? If you want to learn how marketing is authentic ... how marketing spreads ideas and creates change ... how marketing adds value to people’s lives ... how marketing impacts the world ... you are going to love this book!
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Featured Learning & Events

Check out our upcoming workshops, webinars, and new online programs.
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Synergistic Marketing: The Customer
The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. In this four-part series, we are going to look at the marketing combinations that create synergistic marketing in each area: your customer, your marketing mix, and your
free
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Synergistic Marketing: The Unexpected
The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Everything is in place, you’re growing, you’re starting to believe that marketing is the most powerful force on earth—but, then … recession hits, tariffs hit, a tornado
free
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Employees vs. Contractors
Are you trying to decide if a 1099 employee is the right decision for your business? In this guide, we’ll look at different situations that may apply to your business and discuss varied factors that will affect that decision. In this mini-guide, we’ll cover: How to decide if you need a 1099 employee. Steps you can take to ensure you
free
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Making Sense of Your Small Business Finances
Selling your product or service is what keeps your business alive. Managing your expenses is just as important to the health of your business. Do you worry you’ll run out of cash in your business? Are you sure the business is making the money you believe it is? Do you know what actions you can take to better manage revenue
free
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Welcome to VBOC Nation
About this course The purpose of our orientation is to equip you with the knowledge, resources, and guidance to truly hone in on the best entrepreneurial support to meet your needs. If you are in the idea phase, startup, or managing a growing business– our orientation will provide you with the key knowledge needed to move forward. What to Expect
free
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Synergistic Marketing: The Marketing Strategy
The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Are you ready for lift-off? Marketing strategy is where all of the parts of your marketing come together. Forming a synergistic strategy, using your synergistic customer and
free

Connect with a Pathway coach as your guide

Pathway coaches are experts in their field—former executives, CPA's, and more with expertise ranging from accounting to sales & marketing. We're ready to help you and your business start and grow!
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